A lot of people think that it's because they cost a lot of money, or that they're slow, or that they spend time on useless activities.
In this blog post, we are going to talk about hiring an agency, now the full disclaimer: we are an agency.
We do not think you should hire us. We think you should hire the best agency for what it is you are trying to achieve. Whether that is a local one, or a national one, or one that is quick and to the point, or one that is long-winded and exhaustive.
Find your 'Goldilocks, just right' solution, anything less than that is not going to pay off long-term for your business marketing needs.
I'm here to tell you that none of those is the biggest problem.
Agencies and the people who hire them have one major issue:
Not making sure the agency cares about your Brand.
Now, what we mean by that?
way, if you would like to more about hiring a great social media agency check out Clutch for a list of top Canadian Digital Agencies - they know their stuff).
A lot of times, when someone hires a marketing agency they think that the person or agency they're hiring is going to execute on 100% of the work.
Which ranges from content, creating the graphic design, and complete the entire process from start to finish.
Although, this is what a marketing freelancer or agency is supposed to do, there are a lot of things that are wrong with the lone responsibility being 1-sided.
Now, there are plenty of agencies that you can go and hire.
They don't ask questions, they start with at cookie-cutter strategy, that looks like it could apply to all their clients.
But ask yourself this:
- Did you create a company that is exactly like another company?
- That has no differences you have the same brand positioning you have?
- Do you have the same customer base? The same logos?
We're going to venture and say that the answer is no.
So many digital marketing agencies have this sort of 'one step fits all paradigm'.
It's 2018 almost 2019 - that doesn't work anymore.
When you're hiring a digital marketer or agency, the most important things you should be looking out for is how much they care about your particular business.
How do you know if they care?
The number one indicator of a good marketing agency is that they ask a lot of questions.
Okay, So what do we mean by questions exactly?
Questions are the bridge that lets the marketing agency help your business succeed.
If they don't ask you about your company, your brand, your vision your goals, what you wanted to get done next year - are they being genuine in helping you?
If they don't take the time to sit down and get to know your needs your situation the problems you're having, do you think they can market to your customers?
Of course not so how are they going to be able to position your brand to get the right feel for your business through social media?
Or run the right type of Facebook ads?
How about finding the right keywords to use in SEO?
This can be something that is overlooked by a lot of small-medium business owners who outsource marketing.
It ends up being to the detriment of your business.
Because you think that this is a 'smooth, fast & quick process' because they only require you to fill in a 15-point checklist.
Things couldn't be farther from the truth.
If they don't take the time upfront to understand your business it will cost you tenfold in the back end.
A good agency does 3 things
They get to understand everything about you, this should take 30 to 60 minutes of quality question asking.
They actually make your life easier. Tremendously reducing the amount of time you spend marketing your business.
They get you more customers than you would be able to on your own.
That's essentially all there is to it.
It's not some huge, complicated issue in infrastructure advanced analytic errors, it's so simple.
Make the company you hire has your businesses and your best interests in mind.
Some good questions to ask our how was what you too can work for my particular business?
- What is going to be done differently to cater to my clients than you've done the past?
- How is my business different from others you have worked with?
Watch out for business proposals too!
Make sure that you're not getting handed some B.S. strategy.
These tend to look like look like it could be applied to everything, from an ice cream shop to a car dealership.
Tip: They will have your name on the front, but that's all as far as 'customization'.
This is a trick a lot of digital agencies use and it's slightly deceiving.
The client thinks that they're getting a 'tailored' or 'custom-made' proposal,
Upon inspection, they find out that it's a bunch of facts, about social media, and some quotes.
Maybe it has a general sort of outline.
In reality, this "outline" should only be half of a decent proposal.
You should be seeing what the company process is, what their strategy build looks like and how they're going to execute on things.
The second half (of any social strategy or any proposal) should be something that looks like it was actually tailor-made to your business, your industry, and hopefully your specific goals.
This is by no means a blanket statement.
Sure, there's plenty of businesses out there that don't custom tailor make proposals and still do well.
This is a quick article to make you aware of a major factor in what you should consider when outsourcing one of the biggest activities - if not the most important of your business - marketing.
- Jack Heaton
Attention Exchange Media